
Yves Saint Lauren Beauté
Vinyl Cream
Product Launch
Cocktail Party
Event & Product Branding
Website UX / UI Design
Fashion icon and Cantopop singer Sammi Cheng made a “Fabulous” appearance at Yves Saint Laurent’s Beauty Night Out party, which kicked off recently at Sky100, Hong Kong’s tallest landmark on the 100th floor of the International Commerce Centre.
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The star rocked a strapless black dress and classic red lips – a fitting outfit for the launch of YSL’s Vernis À Lèvres Vinyl Cream liquid lipstick. The new line boasts 12 shades of silky smooth lip colour, and the product is a multipurpose mash-up of a lip stain, lipstick and lip gloss. Perfect for any retro chic look, the finish shines like vinyl.
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Nearly 1,000 fashionistas and guests posed for photos and danced the night away to hits played by all-girl DJ group Zombettes from Malaysia and local indie band Chochukmo.
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A photo corner proved popular, where guests had the chance to create their own vinyl cover displaying portraits of them modelling one of the new Vinyl Cream lip colours.
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YSL fans and fashion lovers who didn’t make the party were not left disappointed, though. A live broadcast on social media showcased pictures and videos captured on the NFC digital wristbands worn by guests.
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