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Yves Saint Lauren Beauté 
Vinyl Cream
Product Launch
Cocktail Party

Fashion icon and Cantopop singer Sammi Cheng made a “Fabulous” appearance at Yves Saint Laurent’s Beauty Night Out party, which kicked off recently at Sky100, Hong Kong’s tallest landmark on the 100th floor of the International Commerce Centre.

The star rocked a strapless black dress and classic red lips – a fitting outfit for the launch of YSL’s Vernis À Lèvres Vinyl Cream liquid lipstick. The new line boasts 12 shades of silky smooth lip colour, and the product is a multipurpose mash-up of a lip stain, lipstick and lip gloss. Perfect for any retro chic look, the finish shines like vinyl.

Nearly 1,000 fashionistas and guests posed for photos and danced the night away to hits played by all-girl DJ group Zombettes from Malaysia and local indie band Chochukmo.

A photo corner proved popular, where guests had the chance to create their own vinyl cover displaying portraits of them modelling one of the new Vinyl Cream lip colours.

YSL fans and fashion lovers who didn’t make the party were not left disappointed, though. A live broadcast on social media showcased pictures and videos captured on the NFC digital wristbands worn by guests.

http://yslbeautyvinyl.com.hk

Event & Product Branding

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