Oxfam Hong Kong
Home for Dinner
Charity Campaign

Big flavor, big pieces, fill-you-up soup. Chunky™ tackles hunger with the tastes you crave, whether you eat it on its own or pour it over mashed potatoes for a fast combo. Bold ingredients, hearty varieties and flavors that don’t stop. Grab Chunky™ and fight back when NFL-sized hunger hits.

Introduce new product line "Chunky" and "Home Style" from US to Hong Kong market by designing a series of Key Visuals, recruit and expand new audience group with a new advertising direction.

(Project owned by THE CABINET)

Event Branding

Marketing Design

Website UX / UI Development