Branding & Art Direction
For generations, people have trusted Campbell to provide food and drinks that are good, honest, authentic and flavorful – made from ingredients that are grown, prepared, cooked or baked with care. People love that our food fits their real lives, fuels their bodies and feeds their souls. And they appreciate knowing what goes into our food and why – so they can feel good about the choices they make, for themselves and their loved ones.
For Campbell's lovers, we designed a series of souvenirs and new packaging to be distributed in events and marketing campaigns. Besides applying its traditional Red and White branding colors, we also illustrated graphics with the iconic can design as an art piece and give the brand a fresh look.