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Lipton Tea
Chinese New Year Red Pocket
Souvenir Branding & Art Direction

Product Branding

Art Direction

For Lipton HK 2020 Chinese Near Year Campaign, we designed 3 sets of red pockets as retail purchase souvenirs and online marketing lucky draw packages. Inside of applying traditional Lipton branding colors to the designs, we kept the signature YELLOW and introduce new bright and playful colors to match with the fun campaign direction.